Parnitha Business Limited was founded on 19th November 2013 as a Private Limited Company in anticipation to achieve the vision of Mr Pavan Kumar Henjarappa. For most of its initial existence, the company intends to utilize the expertise and knowledge of its director Mr Pavan Kumar Henjarappa in running its operations and obtaining orders, with the intention of establishing close relationships with its clients. 

Parnitha Business Limited believes that development of an efficient, cost effective and technologically advanced communication infrastructure is essential to company’s success in the global market. With the economies of most countries becoming increasingly sophisticated and knowledge-intensive, there is a greater need for the existence of an efficient network that will enable decision-makers to have access to timely and accurate data to facilitate decision-making and transaction sealing. 

Parnitha Business Limited aims to position its services very carefully. They will be of extremely high quality to ensure client satisfaction, supported by immaculate customer service. Our marketing strategy will be based mainly on ensuring customers know what need the services is able to fulfill, and making the right service and information available to the right target client. We intend to implement a market penetration strategy that will ensure that our services are well known and respected in our respective industry. Our promotional strategy will involve integrating traditional advertising, Internet marketing, personal selling, public relations, and direct marketing, details of which are provided in the marketing section of this plan.